Playtech Announces Bingo Agreement with Trinity Mirror

Playtech has reached an agreement with Trinity Mirror that will allow Trinity Mirror to become part of Playtech's Virtue Fusion Bingo platform. It has been a good start for Playtech’s Virtue Fusion subsidiary this year and it recently won the Best Online Bingo Software award at the recent WhichBingo Awards.

Trinity Mirror is one of the largest multimedia publishers in the UK. The existing software for the Daily Mirror and Daily Record brands will be replaced with Virtue Fusion's product supported by Playtech. "We see a huge opportunity to grow our online gaming revenues, and to leverage our audiences, brands and content, particularly in mobile which is seeing significant growth.” Mark O'Donnell, Trinity Mirror's Head of Group Partnerships, said, “Virtue Fusion has the best-in-market products and we are delighted to be working with them."

Playtech is very pleased about their agreement with Trinity Mirror. Daniel Phillips, Virtue Fusion COO said, “Playtech are proud to be associated with a market-leading media brand like Trinity Mirror, and together with our market-leading products we look forward to providing their audience with an unparalleled gaming experience across our 24/7 all platform offering."

Playtech was founded in 1999 and is listed on the London Stock Exchange. The company provides online gaming software that includes include casino, bingo, poker, sports betting, live betting, mobile betting, social gaming and casual and fixed odds games betting.